PR Deal

Provides articles and information about the search engine optimization and marketing industry.

Sunday, February 25, 2007

SEO Link Exchange

If you would like to exchange links with us and add your site to our link pages simply fill the comment and send us details. Below you will find some copy/paste link suggestions to our websites. You may use anyone of them or create your own.

There are only a few simple requirements:

1 - Our link can’t be located on a link farm or FFA page.

2 - We try to keep our site family friendly so we will not link to sites that should only be viewed by adults. We will not link to hate sites.

Below are copy/paste link suggestions you can use.

PR Deal
Provides articles and information about the search engine optimization and marketing industry.
http://www.prdeal.com

Name and email are optional (they are needed only if you want a confirmation when your site is added). We do not send junk email or sell/transfer email addresses to any third party.

When suggesting a link please keep in mind this is a family friendly website.

Your First Name:—-><>

Your Contact Email:-><>

Your site’s Title:–>

Your site’s URL:>

URL to our link:>
( Page on your site where we will see the link back to our website.)

Description of your site. (20 words or less)

Please send above details by using below form/or add me at your IM


Sales representative:
Mas Dini Bin Muzammal
YM:Abg_hensem1 at yahoo.com
Gtalk: Adfunk
MSN: reckno6 at hotmail.com
Email: adfunk at gmail.com

Labels: ,






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Friday, February 23, 2007

Google SEO

Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.

Let me answer the last question first. No, we do not create any doorway pages for any search engine. Doorway pages in this context would be considered spam. Creating three identical pages, and adjusting the on page factors to best fit each search engine is not a “best practices” tactic in today’s SEO world. I’m sure that there are webmasters or junior level SEO’s who still do this, but it is not recommended.

Your website may very well need more unique relevant content in order to help get the rankings you desire, but these should be pages that are part of your logical link structure and very visible to not only the search engines but your website visitors as well. Doorways in the spam context are generally hidden after the user clicks off of the doorway page.

Back to the original question of which search engine do we optimize for, the answer is Google. Search engine optimization’s purpose is to help websites gain top search engine placement for relevant keywords in order for a site to generate targeted website traffic and hopefully revenue for its company. Google is clearly the leader of the search engine pack and there has been a steady pattern of Yahoo and MSN chasing them.

Google is also getting the most traffic so it makes sense to go after Google first and let the others fall right into place as they update their algorithms. Plus, search engines like MSN currently have less websites within their search engine, making it a tad easier for getting top organic search engine placement. Since their algorithms are not that much different (think Coke vs. Pepsi…it’s still Cola and they taste close but yet a little different), and since MSN has less websites for yours to compete with, there is a very good chance the optimization for your site if based on Google’s known likings will also produce results for you in MSN (and Yahoo etc).


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SEO Friendly Website Design

Designing is the base of search engine optimization and it plays a very big role in search engine optimization work for any site. The following steps must be considered during the design process for optimal search engine friendliness.

Here are some tips for designing an SEO friendly site:

1: Site must be user friendly and easy to navigate the inner pages and links. Site web page contents must be user interesting and informative according to the web page headings.

2: Keep your navigation on the left side of your web pages. Our SEO experts at Vision Media explain, “Site navigation should be at the left side of the web page, so that search engine robots can easily crawl all site inner page links

3: Avoid using JavaScript, flash and frames on your web pages and navigation links. Generally search engine robots does not crawl JavaScript, flash and frames.

4: If you are using images in your site header, then try to split your image into several sections. It will help you put more keywords in alt tags here. It will also help you to save site load time.

5: Header tags are very important for SEO work, so always use header tags on your web pages. It will be great if you use the h1 tag as your web page heading and it should be kept relatively short. However, never use the h1 tag twice on one page.

Note: H1 tag always shows in bold format and it also take some extra spaces between the lines. So try to adjust heading text with the css style sheet according to the site design and look.

6: As you may have heard, “content is king” on the web, especially when it comes to seo, so the more the better. However, make sure you put the main keywords at the beginning of the page contents on all your information pages.

7: A VERY important point not considered by most web designers, is to avoid unnecessary coding in the webpage source code like and .

In our work, we have found an unusually high amount of unnecessary code though, and I guarantee that if you think your web pages do not have unnecessary code in them, you’re probably lying to yourself. This is largely due to the high number of websites built in Macromedia Dreamweaver and Adobe GoLive. These programs are notorious for inserting massive amounts of unnecessary code, making your web pages look very cluttered to search engine spiders. A good idea is to have one of our SEO experts examine your web pages for unnecessary code and make recommendations. They are among the best in the business. You’d be truly amazed at the impact it has on your site load time as well as your search engine rankings.

8: Lastly, try to avoid using too many tables on a web page, as overuse of tables is not good for seo purposes. A great alternative for using tables that web designers rarely consider is the use of div tags.


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Out SEO Your Competition

SEO Competitive Analysis Tool We all know SEO assists a site to perform better in the SERPs (Search Engine Results Pages), but the reasons people SEO can differ. Some just want to share their knowledge with the world and aren’t selling anything, (like in informational blogs), some want to rank as an authoritative site to increase the revenue in their AdSense campaigns, and some want to find new clients through organic search, or do better in their PPC campaigns. There are also some that are motivated by all or a combination of these motivations. For me personally it is the opportunity to find more clients, and to out-compete my competitors for those clients.

In the introduction to his seminal book On Competition, Michael Porter (recognized Harvard professor and expert in competitive studies) states:

“No company, and no country, can afford to ignore the need to compete. Every company, and every country, must try to understand and master competition” (Porter, 1998, p. i).

I come from a primarily business background, and have spent a good bit of time studying competitive analysis theory, or the use of different analytic tools to attempt to understand, predict and prepare for the strategic adjustment competitors are most likely to implement in the marketplace. It is truly a fascinating area of thought. However, each of these competitive analytic tools requires considerable amounts of time and research to make them worth anything, and even when the analysis is complete, it can only provide the researcher nothing more than a more educated guess as to what a competitor might do. Some widely used competitive analysis tools used today include: SWOT (Strengths, Weaknesses, Opportunities, Threats), Competitive Array, Game Theory (very interesting), Five-Forces, etc., just to name a few. There are even many firms that will perform the analysis for you, using a variety of these tools for a fee. Dun and Bradstreet offers small business firms information about their competitors for a fee, $9.99 per firm, for a firm analysis, $24.99 for an industry analysis and $65 for various marketing lists. Despite the inherent weaknesses of these various analysis tools, innumerable firms continue to spend all kinds of resources to run these analyses in hopes of putting themselves in a better competitive position.

Now on to why I love the online competitive world… There are certain SEO tools and techniques which provide us the opportunity to really know what our competitors are up to online, with real data. The SEs (Search Engines) have already aggregated the data, and using these SEO analysis tools properly can drastically reduce the ability of a competitor to surprise you, or make huge moves online unnoticed. Not to mention this real data reduces the need of firms to “make educated guesses” as to what their competitors are really up to. Online, the competitive marketplace is more transparent than offline, and with the increased competitive information comes the increased importance to be more competitively astute and responsive. So once competitive trends are discovered, firms need to react more quickly to address these trends, to stay ahead of the curve, and remain competitively viable. This is done by using other SEO tools which assist your site to become more competitive online, specifically in the SERPs. SoloSEO was built to not only to provide competitive intelligence tools, which efficiently watch industry competitors, but to also offer effective SEO tools, allowing firms to improve their online competitive position.


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Escaping the Google Sandbox

New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the "Google Sandbox" and by others as the "TrustBox," is not a myth. It is very real and very much an issue for the subject of this issue's SEO Report Card — the fair trade supporting merchant "Two Hands Worldshop."

Two Hands registered its domain in September 2006 and launched the site in November based on a customized installation of osCommerce. In December it reached out to SEO forums asking for advice. Some of the advice was good and was taken on board, such as switching from dynamic URLs to static (i.e. no ? & = characters), and addressing its duplicate site issues (both www.twohandsworldshop.com and twohandsworldshop.com were getting indexed). That I was happy to see, although the latter should have been solved using 301 redirects rather than BASE HREF tags.

Some of the advice given I didn't agree with, such as a focus on exchanging links. My hope is that Two Hands didn't give that suggestion too much credence, since — as I have written in previous columns — reciprocal links are discounted by the engines as they do not appear to be "earned."

Regardless of what the folks at Two Hands do to the site itself while it sits in TrustBox purgatory, these enhancements will do little good. Off-page factors (clever link building and link baiting) should be the site owner's immediate concern, as that is what will shorten the site's time in the sand.

It's worth noting that this unfortunate situation could have been avoided altogether by acquiring an old domain (circa 2001 or older), preferably one that hosted a well-linked site with a long history in Archive.org, rather than just a parking page.

I became certain of Twohandsworldshop.com's sandboxed status as I conducted Google queries for product names like "onyx pillar candle holder" and "tropical silk coin purse" and had to dig deeper than the first couple pages of results to find Twohandsworldshop.com. Considering its backlinks, PageRank, lack of spamming and content-rich product pages with the product name in the title tag, one would expect to see a Two Hands product page on the first page of results for such obscure search terms — unless Two Hands had been sandboxed.

I was pleasantly surprised to find the company in Froogle and sometimes in Google's web results in the "Onebox" — which are three results pulled from one of Google's vertical engines and immediately precede the natural (unpaid) results on some queries. Onebox results lead with text like "Product search results for tropical silk coin purse."

The backlinks were rather weak, which is to be expected given how new the site is. Thankfully, a sitewide link from the blog of the founder's father (Citizenbrand.typepad.com) helped prop up the site's link importance. Much more effort is required here, though.

Not to neglect on-page issues entirely, there's plenty to be done to improve the site. The home page definitely needs some work. When I viewed the home page in the Safari browser on my Mac, I got a bit of a shock, as you can see from the screenshot (above). It seemed like they ran out of budget halfway down the screen! That's one heck of a long (and large!) H1 heading tag — four times too long, I reckon. It smells like keyword-stuffed doorway page copy.

Upon inspecting the HTML of the home page, I found meta keywords and a meta description were present but left blank. If you have nothing to say in your meta tags, say nothing at all. In other words, either include some text in the meta tag or leave the meta tag code out entirely.

In general, the HTML could definitely be improved by adding H1 tags to category and product pages and intro copy to category pages, as well as by reducing code bloat by removing all HTML comments and avoiding the use of tables for layout. A number of pages employ the same exact title tag of "Two Hands Worldshop," a big no-no, as you want to make each page appear unique to the engines.

The logo in the top left, the Shop link, and the Home link in the breadcrumb navigation all point to the home page but at /index.php instead of at /, which can lead to a duplicate home page getting indexed. (There is a duplicate home page at https://twohandsworldshop.com in Google, incidentally.)

I was initially alarmed to see session IDs (osCsid) in the URLs. However it was a false alarm. None of those osCsid-containing URLs made it into Google's index and only one into Yahoo!'s. Hats off to the folks at Two Hands for detecting spiders and selectively stripping session IDs from the URLs for them.


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Tuesday, February 20, 2007

25 best SEO techniques...For begineer...

I have read some good SEO techniques which helps me more .
And i m sharing with u....i m sure that it would also help u out..
just read carefully........

And IF u know any other points rather than this then plz share it with us.......add your points and reply me.......thx


There are lots of advanced SEO & marketing techniques, which you will be using but before that you must use these basic SEO stratagies before putting your effort on those things.

1. Get-your-domain-name-dot-com/org/net( The main TLD’s are preffered but if you are focusing on local visiters of your country, then getting a countly specific extension like .us or .uk helps a lot)
2. Hosting your site/blog on a reliable hosting company.(If you are using free services like blogger or wordpress.com then sooner or latter you will need those services which they don’t provide, so rather than wasting your time in those free services, spend few bucks on hosting & domain)
3. Never put your domain name in the Meta Title > if anything your registered BUSINESS NAME should be here and the last few words of the 60 character title.
4. Never start a word pass 58 characters < stop text is 60 - 65 but if last word is "association" you can easily make an "***" on your site.
5. Use wordtracker.com to research the proper keywords for your site.
6. Add the robots tag & Place the robots.txt in your root on your server.
7. Make sure to have a site map page.
8. Make sure you have 404 page.
9. Use css instead of color, size and font tags.
10. Change the link buttons or js links in to text links.
11. Include your keywords in the alt tags of images.
12. Use the H1 tag for page headings (you can alter the way h1 displays text with CSS)
13. Get rid of the js in the code and put it in an external file.
14. At the bottom of each page use menus as text links.
15. Make sure your page code is not bigger than 100 K.
16. Submit your site to ODP(make sure to select the right category), Yahoo Dir, and other free directories like gimpsy.com and goguides.org etc.
17. Try to get as much as relevant links you can.
18. Read each search engines guide lines and follow them strictly.
19. Don’t spam & Don’t cloak.
20. Don’t use doorway pages.
21. Pay special attention to your content.
22. Put your competitors on your site and compare your positive points to their negative points (be truthful though).
23. Syndicate your content (if possible you can use Feedburner service which helps a lot in tracking your feed subscribers).
24. Use a good visitor tracking system like Google Analytics.
25. Write unique & interesting contents & use social bookmarking sites like digg.com & del.icio.us.

Remember SEO isn’t just about getting to #1… it’s also about selling "more" once you’re there!






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Sunday, February 18, 2007

How to Get Wikipedia Traffic

Wikipedia just entered the top 10 most visited sites on the Internet, largely on the back of a steady flood of Google traffic.

Wikipedia also recently added the nofollow tag to their outbound links in order to stem spam on their site. Regardless, Wikipedia is still a great place to get a link, especially if you've got a niche information-style site.

Take any niche keyword and chances are good Wikipedia is in the Google top 10. That page is going to get a nice chunk of that traffic. A link added to the bottom of that page is going to receive a percentage of that traffic flow. How much depends on how good the page is.

A Wikipedia page with a lot of useful information and lots of outbound links is often less likely to send traffic than a page where the information is lacking and there's few outbound links. If the page leaves people wanting, they're more likely to click on your link.

Doesn't really apply well to commercial kinds of queries, but if you've got a good site with a lot of info on a niche topic (monetized perhaps with contextual ads or affiliate programs), carefully choosing your Wikipedia pages can provide a nice steam of traffic to supplement your other traffic building efforts.






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SEO Essential List

I thought I would gather some of the great how to seo lists around, they are great for newbies but also crusty old seos’ can learn a thing or two as well.
The list was culled from del.icio.us using “seo” as the search term. I then threw out tools and links to front pages only and a bunch of other stuff.

Google Ranking Factors
SEO Checklist
Beginner’s Guide to Search Engine Optimization
SEOmoz
SEO Tools (136 SEO Tools)
seocompany.com
Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts -seoegghead.com
The Ultimate SEO Checklist
sitepoint.com
101 Ways to Build Link Popularity in 2006
SEObook.com
WordPress and SEO
theundersigned.net
Getting To Done: SEO Made Easy
lifehacker.com
Search Engine Ranking Factors
SEOmoz.com
Organic SEO Wiki
organicseo.org
Build A Successful Site In 12 Months
divspace.com
3 Ways to Immediately Increase Search Engine Traffic
performancing.com
18 Questions Your CEO Forgot to Ask When Building Your Website
Stuntdbl.com
The Search Engine Marketing Glossary
SEObook.com
Beginner’s Guide to SEO - Single Page Version
SEOmoz.com
Google’s 56 forgotten (secret) pages, part two
seopedia.org
Google’s secret and/or forgotten places
seopedia.org
How to Attract Links and Increase Web Traffic – The Ultimate Guide
Copyblogger.com
The Basics of Search Engine Optimization
outer-court.com
SSW Rules to Better Google Rankings
ssw.com.au
101 Easy Ways to use Google’s New Website Optimizer
conversion-rate-experts.com
Basics of search engine optimisation
456bereastreet.com
SEO answers on Google video
mattcutts.com
PageRank Explained - Keeping SEO Simple
entrepreneurs-journey.com
Search Engine Optimization
Bruceclay.com
Secrets to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide
linkbuildingblog.com
Search Engine Optimization for Blogs
problogger.net
SEO and Your Web Site
digital-web.com
101 Web Marketing Ideas and Tips
seopedia.org

I am finding these enormous lists very useful, it’s great to have a resource like the Enormous Linkbait List.






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Friday, February 16, 2007

SEO is Not Rocket Science

SEO Rocket ScienceBeen a while since I’ve written anything about search engine optimization, but I recently read a couple of articles ( 1, 2) a couple of weeks ago relating to the complexity of being a search engine marketer that gave me the desire to add my two cents.

I thought I would start out by stating the obvious. As much as we might like to think how difficult it is to get to the top of search engines and stay there, SEO is not rocket science. Last time I checked, SERPS (define) had nothing to do with velocity or thrust.

However, what makes it such a controversial issue is that the industry is filled SEO experts taunting white and black. You might refer to it as best practices or search friendly “insert word here.” But when the dust settles, opinions will vary and so will results. And since there is no regulation per se, a guy in his basement has as much of a chance in claiming his fame as a director of a major search engine-marketing firm.

I guess the real question is whether a company should hire a SEO or do it internally? Additionally, does the expert knowledge vary so much, that the company should think twice about the SEO company or individual it hires?

Before we attempt to answer that, lets look at some current trends:

1. The Internet is “in” and everything else is “out.” By that I don’t mean that other mediums are invisible, but rather “internet” is under the spotlight for the time being.
2. Getting expert advice is costly. No one wants to hire second-rate services. One can usually tell the difference between subpar and first rate. Maybe it’s not entirely about the SEO’s knowledge, but there is certainly more to company’s persona than knowledge.
3. The Internet is measurable. Not to say that other mediums are not easily measured, but nothing comes close to what can be measured online. From form fill-outs to phone calls, online marketers are savvy in determining ad spend
4. Inventory is plentiful. From search to banners, you can literally spend thousands to millions online

All of the above equals the need for management. So do you need an online rocket scientist? If you’re looking for true results then…yes! Simply skimping and saving by doing it yourself is fine if “Internet Marketer” is your title. But if your company is too busy doing its business, then hiring a dedicated Internet marketing company/professional is the key. If your chosen company or internal thrusts aren’t cutting it, you can always change gears and hire another.

SEO isn’t rocket science, but managing a successful business is! You make the call.






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Specific keyword on tagging help SEO a lot

One of the biggest names in keyword research, Wordtracker, has announced the availability of separate UK keywords, rather than forcing British search marketers to depend on worldwide data including keywords from every English speaking region for their SEO campaigns. The ability to fine tune campaigns to the local market should not be underestimated and could lead to increased ROI, for UK marketers and those targeting the UK region alike.

Wordtracker CEO Andy Mindel told me “by using only UK specific keywords, marketers will be able to increase the effectiveness of their campaigns. We collect uncompressed log files from the ISPs. From these we extract the keywords from the major engines including Google, Yahoo, AOL and MSN amongst others, leaving just over 4% of the original Files. We then extract duplicate queries, robotic queries and generally de-spam the data. The extraction process is a lengthy one but we’re left with high quality keywords that represent just 0.038% of the original log files. However those quality keywords are like gold dust to people optimizing their websites. Online business is growing at a terrific pace and no company, large or small can ignore the potential of the web. Our database contains many millions of keywords from both the UK and the US. People no longer have to guess their best keywords, with our database, they will know.”

Wordtracker, a privately owned London business that started in 1997, provides keyword research services to search engine marketing professionals and website owners worldwide and has established itself as a market leader with more than 500 clients, including the likes of monster.com, and 80% of its turnover coming from the US. Although the new UK keywords option is only available to users of the subscription service, at no extra charge, there is also a free Wordtracker keyword suggestion tool available which gives webmasters up to 100 free keywords in each session.

Of course, Wordtracker is not alone in offering a UK specific tool as Google AdWords does likewise. However, AdWords offers no listing of specific search volumes unlike Wordtracker. A hugely important factor as far as marketers are concerned, and one which is always going to give companies such as Wordtracker the edge over and above search engine based offerings. After all, Google is never going to free its data for fear of being shot to pieces by spammers. You can use Google Trends to get a comparative indication of results, but it’s a poor compromise when lined up squarely against Wordtracker.






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5 ways to launch a new multiproduct eCommerce site - badly

So you want to be the next Amazon. Yeah, that's everyone's dream. Well, I don't want to overpromise the goods and services because, frankly, Amazon has invested years in building brand value. You won't be able to achieve anything similar in one year or less.

But let's pick on a few verticals where people keep trying to chisel away at the brand leaders: Amazon, Barnes and Noble, eBay, Yahoo!, CD Now. You could easily add a dozen more to the list. We can also talk about "Travel to Acapulco", "Mexico Real Estate", "California Real Estate". Name it. There's a vertical out there that has your dreams plastered all over it.

So how do you bring your brand-spanking new site online and compete with the giants? And let's be modest. How do you get just a small percentage of the pie?

If you want to successfully build a brand, you have to consider the resources these well-establiedh big guys are bringing to the battle every day: they have brand recognition, they have marketing budgets, they have affiliate programs, they have loyal customer bases, and they have actual inventory. If you're thinking a little search engine optimization will take you a long way, think again.

But before we get to the SEO, here are five mistakes I've seen many new sites make through the years. I don't know if any of them are still around. I didn't stay interested in them long enough to find out if they survived. Take that for what it's worth.

The first mistake I see in most wannabe eCommerce sites is they try to build the site first and stock it later. Maybe someone has made that model work. Maybe you know someone who made it work. But I've never met anyone who made it work. We're not talking "ringtones" here. We're talking about bona fide, real products and services being offered to consumers who want to pay on the spot for those products and services.

If you don't have the inventory, you don't have anything to bring to the table: no brand, no value, no loyal customers. Without the inventory, you're nothing. You can blow a fortune on PPC advertising but why? Even if you bring in millions of visitors you're not building brand value. Brand only follows upon delivery of good products and services. No inventory = no brand. No inventory = no sales.

You only get one shot at bringing out a new Web site. You can take your time, make it robust, and offer plenty of content (inventory). Or you can rush it to market because Amazon is getting just that one more sale you could have gotten and try to get by on promising people you'll have what they want if they just sign up for your newsletter.

Hm. Whom would you want to buy from? Tough choice, I know.

The second mistake I see people make is they offer just exactly what the market leaders offer. Okay, Amazon has millions of loyal customers. So what if ePinions may be able to get better prices (and more honest reviews)? ePinions is just a real fancy affiliate farm (note: I occasionally write reviews for ePinions -- I like them). ePinions is still around after many years, but it lacks the brand recognition and power of the major players.

What I think keeps ePinions going is that reviewers can earn money (but I've never earned enough to get a check -- I think my earnings have topped a dollar). Okay, maybe it's just the community is established. But ePinions has at least staked a claim in the territory of community opinion. ePinions is one of the first true social marketing sites. It's a pioneer, and a bit of a dinosaur. But if you want to take Amazon's thunder away, you cannot be the next ePinions. You have to offer people some value they won't find at Amazon and ePinions. What is that value?

And I don't mean "value for their dollar". I mean "value for their time". What value does your new eCommerce site offer to people who bother to surf by?

The third mistake I see people make is they open their advertising campaigns with very broad, very forgettable campaigns. I recall one banner ad I used to see running around the Web. It was a completely black banner. I never clicked on the banner. I always wondered what it was supposed to be advertising, but since I never felt compelled to click on the ad, I never found out. For all I know it was an eBay banner. But somehow I don't think so.

Pick a niche. I don't care if you're spending $200,000 a month on PPC. Pick a niche and build your foundation there. You can broaden your campaign gradually. You should do your early testing with a market that is most likely to be favorable to a new wannabe eCommerce site. And be honest with yourself: you are a wannabe. That's all you are until you prove otherwise. So spend your advertising dollars on people who are interested in checking out the next new thing and tell them what you do and why they should check you out.

There is only one reward for stupid, short-sighted, pseudo-creativity in the marketplace: failure.

The fourth mistake I see people make is they try to fool their visitors. You've invested in a huge advertising budget, you've got all this great content, but when people actually check out your site they are slammed right and left by popup advertising. Be honest. You're not selling products and services, you're selling advertising. You just want warm click-throughs to throw banners in other people's faces. That is why you fail.

If your revenue model is based on advertising, make the advertising unobtrusive. Make it inoffensive. You have not earned my loyalty, therefore you have not earned the right to shove floating, flashing, demanding ads in my face. I can go back to Amazon and eBay and be treated with far more respect. So what if America Online made that model work. You do know they had a 50% monthly subscriber turnover rate at the height of their growth period, right? Every month half of their subscribers abandoned the system -- and many of them claimed it was the in-your-face advertising.

When you try to do too much too soon with a new eCommerce site, you shoot yourself in the foot. Give people a great experience and trust that more traditional advertising will pay the bills. But if you cannot provide that great experience to begin with, you're doomed to failure. You cannot trap people on your site forever, you cannot force them to recommend your site to anyone else, and you cannot do anything about the bad reputation you'll quickly get if you don't offer real value.

The most successful Web banner advertising campaign in history was the infamous "Shoot the monkey" series. Those banners were innovative, creative, and annoying in the right way. Even I finally clicked on the stupid monkey because I finally became curious about what value lay behind the ads.

In my opinion, there was no value to be had. It was just a gateway to cheap, in-your-face marketing and worthless goods and services. I never cashed in on anything and getting off all those promotional mailing lists was a pain in the neck.

Don't fool the visitors, fool. Be honest. Offer something of value.

The fifth mistake I see is these types of sites often turn to search engine optimization to solve the problems they created with the first four mistakes. That's throwing bad money after bad.

Is search engine optimization necessary? Sure. It's useful to a lot of people, but not really to a new eCommerce site. If I were starting up an Amazon wannabe, SEO would be the last part of my budget. It takes time, effort, and a lot of work to get a 100,000 product inventory to perform well in organic search results. If you have that much money just laying around that you can afford to wait on SEO to bail you out, you'll get a better, more guaranteed ROI by investing those millions of dollars in U.S. Savings Bonds.

Do the right thing and acknowledge that you need a serious marketing budget first. Search engine optimization is a long-term play for a large content product inventory. The odds are pretty good you're using a content management system and that is almost the kiss of death for most large inventory sites. It takes thought and imagination and maybe a little experience to get a 100,000-page CMS to genuinely look like 100,000 unique content pages.

Some merchants just invest their money in PPC advertising and leave it at that. Some merchants start out with a high-spend PPC budget and gradually transfer to SEO combined with a lower-spend PPC budget. Those are, of course, the brand builders. They plan on being around long enough for search engine optimization to offer a return on investment.

Search engine optimization -- SEO, as we call it in the trade -- works best for small to mid-size sites in the short term because it's easier to evaluate and adjust a few to a few dozen pages. When you get up into the hundreds of pages of content you have to start juggling your priorities and schedule periodic updates for sections or areas of content. When you manage thousands, even tens of thousands of pages, you had better believe many of those pages will go without SEO love for a very long time.

You may actually have a staff of several dozen data entry operators who update your database every day. Good for you. That ain't SEO. Search engine optimization requires thoughtful human evaluation of search results. That's one of the chief reasons for why PPC works better with large content sites. The PPC services help you measure return on investment very quickly.

There is nothing, absolutely nothing -- no software whatsoever -- no tool, no gizmo, gadget, or SEO anything -- that will help you automate the process of evaluating performance in organic search results. There are link checking tools, data center ranking tools, so-called "competitive analysis" tools, and statistic analysis tools -- but ultimately someone has to look at organic search patterns and determine where the market is going and how to chase that market.

In serious, large-scale search engine optimization -- where you're chasing thousands of queries -- you have to compromise on the quality of analysis. That is why spammers count on "3 clicks a day". When they turn out 10,000 spam sites a month, they cannot take the time to evaluate all their verticals and hope they dominate the best search results. They're chasing the so-called "long tail of search" and just hoping a domain pays for itself with 3 clicks a day.

An eCommerce site that depends on SEO for visibility won't succeed. There are some people who feel they made it work, but when I've questioned them I've found they've done more than just rely on search engine optimization. It's not like their 50,000-page sites weren't interlinked and didn't run intrasite promotions. It's not like they didn't capture customer data and push out new promotions to people who bought something.

Real search engine optimization assumes that every page has to perform on its own. It doesn't matter if they are all on one domain or on a thousand domains. Each page is its own entity. You capitalize on your SEO success through interlinkage and cross-promotional content. You build your loyal customer base by upselling buyers with promotional information.

You could kickstart an eCommerce site with SEO, but it would be a long slow process and you had better be ready to imprint brand, value, and service into every visitor regardless of whether they buy something because you may never see those people again.

The bottom line here is that search engine optimization is just one of several marketing tools and strategies. A good SEO theoretician knows from the start that the SEO campaigns will have to augment and work hand-in-glove with other marketing campaigns. If you don't believe it, that will be why you fail.






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What is SEO?

SEO stands for Search Engine Optimization, and is the process of adjusting and tweaking your website to make it more search engine friendly. For most sites search engines represent their largest source of traffic. Pay-per-click campaigns, on and off-line advertising and word-of-mouth can all lead to traffic, websites that are not optimized for search engines or missing in enormous opportunity to be found by the largest and most used websites in the world.
People use the Internet to find information about or to buy products and services, and search engines are the most commonly used tool to accomplish both of these goals. Optimizing your makes it easy for people to find the information they need about your products and services.

SEO’s Bad Rap

SEO has earned a bad reputation in the past, as firms figured out ways to trick search engines into getting desirable results. Search engines are run on computers, and to find information quickly and effectively they abide by certain rules. “Black hat” SEO companies have sometimes figured out ways to get an unethical advantage, leading to higher rankings. However, search engines are aggressive about discovering these tricks, adjusting their systems to remove such advantages penalizing firms and organizations that attempt to cheat.

Most SEO is Good
That said, most SEO companies and strategies are perfectly acceptable, and can benefit a site’s performance enormously. SEO is ultimately about creating a site that is easy for people to find, organized in a way that people can get the information they need to make informed decisions. It is not about manipulating search engines to get your site placed higher, but about creating content that is relevant, meaningful and specific to topics that your audience is looking for.

It’s not just about being pretty

As we’ve talked about in the past, a website is only as useful as the results it can generate for you. Whether results are measured in terms of sales, awareness of your services, or the building of a permission-based asset, all of these goals are more likely to be successful with a properly optimized site.






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Search and SEO Personalization: Lost in the Shuffle

What is not lost with the personalization of search:

Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way.

Notwithstanding the above comments, what should not get lost in the cacophony of opinions about the personalization of search is the fact that something significant is different in this new era. What you have with personalized search results is not a totally different set of pages returned from user to user for the same search, but rather a shuffling of the results. If the former were the case, then search engines would need a different algorithm for each user.

What is lost with the personalization of search:

This shuffling is what poses the main challenge to search engine optimization. The challenge posed is that you won't have just one ranking anymore. The all important indicator upon which traditional rank checking depends is lost in the shuffle. Traditional rank checking is not connected directly to the important indicators of success first mentioned above. However, if you are not successful in getting the kind of traffic from natural search that you need, the solution is higher visibility which means higher positioning.

When you cannot tell where you are positioned (or if that notion becomes meaningless), you will need another means of determining your competitive strength for your target keyphrases. Typically, you achieve greater organic traffic from search engines by pursuing higher positioning in the results list. Traditionally, the pursuit of higher positioning relies on examining a number of competitors positioned above you, an attempt to discern from that examination important elements of the search engine's algorithm, and leveraging that information to improve the caliber of your pages.

If knowing who is positioned where gets lost in the shuffle, you can peruse your traffic analytics and sales driven from the organic search results all day long and that won't tell you what specific search engine optimization steps to implement that will improve the competitive strength of and increase the visibility of your pages. The analytics will only tell you if you are doing well or poorly at getting the right traffic, but not why you are doing poorly or how to do better at getting the right traffic. That has traditionally been the role of methods and tools that rely on rank checking. To the degree that the search results are shuffled by personalization, to that same degree those methods and tools are adversely affected.

The effectiveness of those methods and tools gets lost in the shuffle.






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Website Promotion is More than SEO

Search engine optimization (SEO) is just one of many tools in the toolbox of any website promotion firm.

SEO entails making adjustments and taking action to improve the natural or organic rankings in search. You can take SEO measures on your own or hire an SEO Specialist to help improve your search rankings.

Website promotion offers a number of additional tools designed to bring more traffic to your site and improve your conversion rate - the percentage of website visitors who actually take the desired action - such as request more information or a quote for your services, or actually buy your product.

In addition to SEO services, you might consider Pay-Per-Click, sometimes referred to as Pay-to-Play advertising as well. Pay-Per-Click (PPC) advertising involves bidding on keywords you select and writing a compelling ad so that your ads display when searchers are looking for your keyword phrase. PPC ads can be placed alongside search results or within web pages that are related to your targeted keyword phrases.

Article marketing is another effective tool. By submitting well-written keyword-related articles to article syndication sites, you can experience spikes in your traffic. Additionally, syndicated articles are often reproduces on other websites - and when they're republished with your valuable backlinks attached, you can see improved natural search rankings as well as additional site traffic for a long time to come.

Banner ads can also be used to promote your website. Well-designed, compelling banner ads placed on the right web properties for your product or service can also help increase your web traffic.

Email marketing campaigns - particularly those that allow your visitors to sign up for your newsletter voluntarily and not mass email you send out as spam can also be an effective tool in your website promotion tool kit.

Companies who specialize in local markets - such as a specific state or regional area - can even use traditional media outlets to promote their websites in order to get the URL in front of their potential customers who can then come and visit your site for more information on your product or service.

Online press releases that also target your keyword phrases as part of their topic can also effectively raise awareness of your website and increase your traffic as well as your backlinks, which should result in natural search rankings improvement for your website.

There are plenty of tools in the website promoter's toolbox and for most website owners, a single-pronged approach, such as organic SEO is too short-sighted. You need to consider all the tools at your disposal in order to make the most of your website promotion so that you'll see continued improvements in your website traffic.

All of this takes time and requires a commitment not to give up too soon. These are not "once and done" methods that will increase your website traffic over the long haul. You need to stay committed to your objective of increased traffic and you need to have a high degree of confidence in your website promotion firm that they are working in your best interests at all times.






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Thursday, February 15, 2007

Announcing the Official Launch Of Blog Daddyyankeegasoline.blogspot.com



Simple Internet which already has quite an impressive array of online assets such as hghlook.com, weightlosshd.com and donomarlive.blogspot.com has announced the official launch of their Daddy Yankee weblog or “blog.” The company believes that the blog will be an excellent complement to its innovative motivated die hard fans lead subscription service.

The blog will feature a running commentary by Simple Internet Managing Director, John Tiesto, in addition to providing news and informative articles from entertainment world and other entertainment professionals from around the country.

“We recognize that most music rapper today fail in communicating directly with their fans and as we’re always striving to be a groundbreaking company we’ve decided to take a different tact with our blog. That’s why we’re integrating the conventional news and informational website featuring notable contributors with the relatively new commercial application of a blog, which is typically more personal and offers a more direct line of communication with our rapper fans. I think they’ll appreciate it,” said the Managing Director.

In addition to regular contributions by John Tiesto the company plans on offering a great latest news for Daddy Yankee section. The blog already features a public discussion forum, a growing Daddy Yankee terms glossary and a news and information section which consolidates mainstream news articles from the many online entertainment news offerings.

For more information please visit http://daddyyankeegasoline.blogspot.com/


Tags: daddy yankee, cartel, barrio fino, reggaeton, cangri, music, biography, gasolina, daddy yankee pictures, gasoline, news, barrio fino en directo






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Wednesday, February 14, 2007

Best money market rates from Bankaholic.com



Certificate of Deposit rates are an investment opportunity to generate long-term stable profits for non-risk takers. CDs are usually fixed rate which means user has to agree on the interest rates with the bank before investing the amount with them and the rate of CD remains constant until CD matures.

The best savings accounts are the ones that provide good bank interest rates. CDs are safe investments compared to other relative investment opportunities like stocks, off shore investment, mutual funds etc. Banking institutions offer low stable plans with very low risk. One important thing about CDs is that you can't withdraw your money/investment before your CD matures. If you do so bank charges you with a penalty as per rules of that bank. So that could be the amount deducted from your profit.

The best money market rates generate high profits with a little more risk then small term CD plan. Investment with smaller banks give you the opportunity to generate high profit because of the policy of such banks as they want to attract more and more people towards them. But one should be careful with such investments as any thing can happen.

You are given the choice at the time of your CD rates maturity that you can either reinvest the amount or just withdraw money and go home. Reinvesting is something that gives more benefits with a little high risk. One can get maximum profits with reinvesting after maturity. If you don't take any action at the time of maturity of your CD then bank automatically invest your amount in the same CD plan so you have to be a little more careful in your decisions what to do? If you plan to keep on reinvesting till you reach maximum profit that could be a good move but you should be aware of the facts and CD rates so that you don't lose any money.






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Saturday, February 10, 2007

New AutoCad Blog Site Launching!

Great new AutoCad Blog Site with tonned of AutoCad Info has been created, Gnharrod.com has a chat system that visitors can feel comfortable chatting with others. Autocad tutorials, blogs, videos and software download and just part of what visitors can expect at Gnharrod.com.

Tag: autocad, autocad 2007, autocad viewer, autocad lt, autocad 2006, autocad blocks, autocad tutorial, autocad software, autocad tutorials, autocad 2005






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Wednesday, February 07, 2007

Link Building Tips and Resources

Link Building can definitely be an extremely difficult task if you want to take it on based on purely human labor to go out and request for links, whether they are one way or reciprocal.

Here I am trying to bring few tips and few resources of link building which you may find worth to have a look

Submit to Web Directories:
Do slow and continuous directory submissions for your site. This is an important long term work and solution for any site. Start doing directory submission from the very first day you site is up. Here are few free, non-reciprocal directories:

http://www.dmoz.org 9
http://www.lii.org/pub/htdocs/home.htm 8
http://www.femina.com 7
http://www.gogreece.com 7
http://www.sacentral.sa.gov.au/site/page.cfm 7
http://www.worldhot.com/ 7
http://www.123india.com/ 7
http://www.elib.org/ 7
http://www.ezilon.com/ 6
http://www.epooch.com/ 6
http://www.christiansunite.com/ 6
http://www.toronto1.biz/ 6
http://www.canadianeh.com 6
http://www.aardvark.co.za 6
http://www.nzs.com/ 6
http://www.aigam.com 6

I have a long list of directories. See list of free, non reciprocal directories.
(I am listing few sites here to make sure this thread does not go very lengthy)

Reciprocal Link Building:
Contacting webmasters of relevant sites requesting for have a link exchange. Write personalized emails to request for link exchange. It will be better if you write 2-3 good things about their site and tell them how link exchange will benefit both parties. Also, mentioning good qualities and PageRank is always good idea.

Do not forget to ask and give (1) URL of link, (2) Title of link, and (3) Description of Link

Now, main thing is How to find good link partner. Search google and other search engines for terms like: “keyword reciprocal links”, “keyword links”, “Keyword link exchange”, “keyword link submit”, “Keyword link partner” etc.

I came across few tools for searching link partner:
Link Partner Finder - from 4th media.
Find Link Partners – from zebonline

Few other tools which you may find helpful are:

Link Popularity Check - quick and easy to use web tool from Marketleap.
Arelis Link Builder - reciprocal links solution from Axandra/Voget Selbach Enterprises GmbH
Zeus Internet Robot - automatic reciprocal link generator and link directory creator from Cyber-robotics.
OptiLink Software is a link analysis program that reveals how top ranked pages achieved their search engine rankings.

Article Submissions:
Yeah, write quality articles which have some interesting and useful stuff, and submit them to free article directories.

You need to put link back to your site. Let your article do double duty- (1) bring traffic and (2) link building. You need to make your keywords anchor of link to your site.

To be very frank, I see quick results when I succeed to place my 2-3 articles on high PageRank and high traffic sites. Some times we need to submit article like submission to directories and sometimes we need to request webmaster via e-mail. You need to tell them why they should put your article on their site.

I have well refined list of article directories with me, and I can share the list with you. Few examples of article directories are:
http://www.awomaninbusiness.com 5
http://www.a1articles.com/ 5
http://sbinformation.about.com/ 7
http://www.addme.com/nlpast.htm 6
http://www.advertisingknowhow.com 5
http://www.allfreelancework.com/ 6
http://www.allmerchants.com/ 5
http://www.allthewebsites.org/articles/ 4
http://allwomencentral.com/ 5
http://www.articlealley.com/ 5
http://www.articlebar.com/ 4
http://www.articlecity.com/ 6
http://www.articledashboard.com 6
http://www.articledepot.co.uk 5
http://www.articlehub.com/ 4
http://www.articlenexus.com/ 5
http://www.articlepros.com/ 4
http://www.articlesphere.com/ 4
http://www.articlewarehouse.com/ 4
http://www.articles-submit.com/ 4

You can see the complete list of article directories.


Submit Press Releases:
Write press releases about your site or a section of your site and submit them to press release distribution services.

Here are few sites which you may find good enough

http://www.clickpress.com
http://www.webwire.com/
http://www.emediawire.com
http://www.businesswire.com
http://www.prwebdirect.com -
http://www.theopenpress.com
http://www.free-press-release.com
http://www.pressbox.co.uk
http://www.i-newswire.com/
http://www.pr9.net
http://www.pr-inside.com
http://www.newswire.ca/
http://www.pressreleasenetwork.com
http://www.marketwire.com
http://www.urlwire.com/
http://www.prweb.com (small contribution)
http://www.prurgent.com
http://www.prleap.com -
http://www.prnewswire.com
http://www.prfree.com/
http://www.openpress.com/
http://www.softpressrelease.com

Social Networking / Social Group Sites:
Social networking sites like www.myspace.com are very useful these days to not only get links but also huge traffic. One more benefit of being active is you get thousands of friends to make and then convert them into your customers.

Participating in social group / networking sites are proving boon now a days. There are scores of such sites available these days. People are making money by selling the list if their friends at those site. This is a great way to have links and traffic.

Participation in Link Programs:
There are some good link programs in which you help others to get them link and other help you. Following are few good ones to join.

http://www.linkmarket.net/
http://www.linkleads.com/
http://www.infowizards.com/
http://www.linktraders.org/
http://www.linkexchanged.com/
http://www.linkexchangeit.com/
http://www.linkpartners.com/
http://www.123exchangelinks.com/
http://www.links-pal.com/
http://www.ads4links.com/
http://www.spocka.com/
http://links-for-you.com/
http://www.webmaster-link-exchange.com/

I also recommend Co-op Advertising Network of DigitalPoint
All are free, enjoy using them.

Link from .org and .edu sites:
The education and organization sites are considered more valued sites and links coming from those sites are valuable link. You need to search those sites.

Just find out some forums and blogs of the organizations and education body which have content relevant to your site. Make blog comments and put links in them, make sure your comment is genuine and not spam. Read the whole topic and find something to comment on the topic… job is done.

Same way leave your links in forums signature. There is few hot topics on forum signature telling importance at seo point of view and traffic point of view. Go ahead and do it, you’ll make valuable links.

You can do the blog comment and forum sign at non .org and no .edu sites.

Social Book marking Site Submission:
This is somewhat new thing we in industry. Now a day’s people are taking interest in social bookmarking. So, I thought I should start the service of social bookmarking. Yeah, it is worthy enough to pay someone to do social bookmarking.

For those who are new to it, in social bookmarking system, users store lists of Internet resources, which they find useful. These lists are accessible to the public for their views and comments. This became a great seo technique now.

Here are few good social bookmarking sites:

http://del.icio.us/ 8
http://www.digg.com/ 8
http://www.blinklist.com/ 6
http://ma.gnolia.com/ 7
http://www.furl.net/ 8
http://www.diigo.com/ 6
http://www.complore.com/ 5
http://www.tallstreet.com/ 0
http://gamingtags.com/ 3
http://indiagram.com/index.php 5
http://www.goesby.com/ 4
http://teachershare.org/openig/ 4
http://www.chaamp.com/ 1
http://www.a1-webmarks.com/ 0
http://www.tektag.com/ 0
http://www.bookmark.it/ 0
http://www.wirefan.com/ 4
http://www.linkatopia.com/ 4
http://www.optimiz.us/ 0
http://www.web20toolbar.com/ 0

You can see the my list of One Hundred Bookmark sites.

Yeah, one more site StumbleUpon at which webmaster are working in group to get tons of traffic to their site.

I hope you’ll find this thread useful and appreciate. Thanks






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Thursday, February 01, 2007

Tips to get $1000 a month on Google Adsense

It took me 14 months to earn enough to get a check from Google and three months later I got my first $1,000 month! I can't tell you how exciting this is!

A full disclaimer would tell you that only three quarters of that came form Adsense and the rest with Azoogel, and Adversal but hey, 1k is 1k right?

I know lots of you make this much every second but I did not post this thread for you. I posted it for the guys (and ladies) who, like me, went month after month trying to figure out how to make some money online.

In light of that, here is my advise. Eat the meat and spit out the bones.

1. Don't give up. You should get better at this over time and eventually it will "click." Also, keep improving your skills. In the ensuing years I have learned lots and lots of tech skills and I am trying to expand that every day.

2. Read everything there is. Unless you are making a website about something that is already big in the real world (your successful business or something like that) you have to get along in internet marketing. This is a business and the laws of business don't stop once you turn on your computer.

3. Realize that it takes work. There is no e-book that will tell you a magical formula to make a bunch of money. There was a guy here on DP that sold a bunch of e-books that said you can make money on DP selling e-books. That's true but not for everybody. There is no special compartment under your keyboard filled with $100s. Most small businesses fail. Hard work should beat the curve.

4. Keep looking for your niche. It is true that you will do best in the things that interest you. Why? Because you understand the wants of people in that segment. Example: I work with a youthgroup and the kids love to skate and love rap. I don't know anything about skateboarding and have not bought a rap cd in over 10 years. There is money in that sector but I would not have a clue how to tap it. Nobody would visit my skateboarding or rap site because it would be obvious that I am not of that culture. If you are a lost fan, there is a nich. Like to yoodle? Figure out how to monetize that.

5. Quit trying to be one of the big guys. Either you are the kind of person that can drop 10k on an adwords campaign or you are not. Realize that early. Shoemoney made a bunch of money off of PPA quickly but that was after a long time in the internet industry seemingly not making that much.

6. Stick to what makes you money. I kept reading that once you make $20 a day with a site, start to duplicate that with other sites. That was really bad advise for me. I never made more than a few bucks a day off of clones. And worst of all, my main site started to suffer. Though the amount of sites I had grew, my earnings actually went down month after month. I decided to focus my efforts on my niche money maker and I got a 20% jump in profits. I plan to sell off the others.

7. Don't leave your wife and abandon your kids to make an extra $300 a month. Treat this like a business and realize that some businesses have to close.

I guess that is it. Please don't flame me. I enjoy dialog but I am not going to post checks and whatnot just to prove that I made what I said. I am not selling anything, just trying to encourage people.






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