Landing page quality score bridging the PPC / SEO gap

Does landing page quality score bridge the gap between PPC and SEO?

Landing pages are now assessed for relevance so keyword optimisation is important. Pages that have little or no content are penalised and currently this manifests itself by a jump in the minimum bid required to show an ad for that keyword.

So there is now a crossover between SEO and PPC with on page optimisation important for both organic rankings and paid search. It has always made sense though to make the landing page relevant to the keyword and the ad. It’s important from a usability and conversion perspective whether or not it plays a part in the quality score.

The outstanding questions I have relate to whether other SEO factors will also play a part in contributing to the quality score. What about links, anchor text , age of domain, quality of website etc? I’ve no reason to think that these factors are currently taken into account but I don’t actually know for sure or whether there are any plans to include other factors besides on page optimisation.


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