6 Ways to Find Keywords

Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques:

1. Use your existing resources

You know your own business and you will have access to a list of your most relevant keywords. Your brain is a good place to start! Here are some resources that will be useful

* Your website
* Your product brochures, ad creative, email campaigns and any other marketing and sales collateral
* Your knowledge of the business – brainstorm!
* Your network of friends, family and customers – ask them for words and phrases they would use to find your business
* Your website’s log files. See what people search for when they come to your site.


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