PR Deal

Provides articles and information about the search engine optimization and marketing industry.

Friday, January 12, 2007

Improve Your Website PR Through SEO

Now we learn How Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.There are some useful and Simple tips for that:

Title:
Title is (usually) the hyperlink provided in the search results so make sure its people friendly. Put the most important keyword first, followed by the 2nd If you need to have your Company name there (branding), put it at the end.

Meta descriptions:
Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results

H Tags:
Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.

Keyword positioninge:
Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner people (& engines) read left to right starting from the top.

Number and Quality of inbound links:
Each link from another web site acts like a vote of confidence A link implies that the site believes your site has value.
However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.

Linking Text/Description:
When building a link campaign, make sure to use keywords in the link. For example, a link with click here doesnt help you with search engines. A link such as Internet Marketing is much more effective (if thats your keyword).
Also, dont forget to use keywords in your linking description as well.

Content is King:
Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically food for the search engines.

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